Our story began in the 1960s with David Lewis, our Managing Director. David’s career started at his father’s marine company – Lewis Marine, in Wanstead, East London. This was the beginning of a journey that shaped his lifelong passion for the marine industry. A few years later, Christopher Head, now our Group Sales Director, joined the business as a Marine Apprentice at just 16 years old. His unique journey from apprentice to director is a testament to the environment we foster at Sunseeker London Group – one that promotes personal growth and long-term opportunity.

In 1993, David and Christopher established Sunseeker London as an independent organisation dedicated to selling Sunseeker Yachts. Over the next 28 years, the company grew and flourished. 

Today, Sunseeker London serves as the Head Office for the wider Sunseeker London Group, which operates across 26 office locations and has 33 sales territories throughout Europe and Northern Africa. This incredible growth reflects our unwavering dedication to our clients and the industry, building lifelong partnerships and a strong Sunseeker Family unit along the way.

Since Sunseeker London Group’s inception, we’ve prided ourselves on delivering award-winning customer service, whether selling new or pre-owned boats. For the past 14 years, Sunseeker International has recognised our efforts, naming us ‘Overall Distributor of the Year’ for providing what they describe as the ‘Best in the World’ customer service. The late Robert Braithwaite CBE, DL – founder of Sunseeker – once said, “David, Chris, and the team are instrumental in bringing the Sunseeker business to where it is today.”

We are proud to be the largest official Sunseeker distributor, responsible for selling over half of Sunseeker’s annual production. Through our brokerage department, we are also the largest supplier of pre-owned Sunseeker yachts globally.

Our team of 150 dedicated professionals speaks 14 languages, ensuring that language is never a barrier when working with our international clientele. With our International Sales Divisions strategically positioned worldwide, we provide direct access to everything you need. Whether you’re seeking to buy, sell, or charter a Sunseeker yacht, our experienced team is here to guide you every step of the way. We understand that every client is unique, and we take pride in delivering a personalised experience that meets and exceeds expectations.

At Sunseeker London Group, we’re more than just a business – we’re a family. Our mission is to make your boating dreams a reality. 

Owning a Sunseeker is more than owning a yacht – it’s stepping into an exclusive lifestyle. At Sunseeker Italy, we’re here to help you take that step with confidence and ease.

Our journey began in 2017, and since then, our Sunseeker Italy family has continued to grow. We've built lasting relationships with long-time owners, welcomed a new generation of Sunseeker enthusiasts, and strengthened the trust placed in both the brand and our dedicated team.

We are a family united by a shared passion for boating and the unique experiences the Sunseeker lifestyle brings. Whether you’re already a part of our community or considering joining it, we’re here to support you every step of the way. With over 27 years of brand expertise through the Sunseeker London Group and a deep-rooted presence across the country, we offer local insight with global reach.

Our key locations throughout the Italian peninsula allow you to enjoy the full richness of the region. No matter where your journey takes you, you can count on us to be there, helping you explore in comfort and style.

While the sale of new and pre-owned Sunseeker yachts is our core focus, our service doesn’t stop there. We believe the true value of being part of the Sunseeker Family comes through ongoing support, and we’re fully committed to providing world-class after-sales care. From warranty assistance, spare parts, and technical service to expert guidance throughout the Mediterranean, we ensure your ownership experience is smooth, reliable, and deeply personal.

Individuality is at the heart of everything we do. What makes Sunseeker Italy truly special is our commitment to creating a yacht that is uniquely yours. This goes far beyond selecting woods or fabrics – we work closely with you to understand your lifestyle and personality, making sure every detail is a reflection of who you are.

We always encourage our clients to visit the Sunseeker Factory in person – a memorable opportunity to witness the creation of these world-renowned yachts, meet the designers, and explore the innovative manufacturing techniques that make Sunseeker stand apart. Throughout the build process, we’ll stay in close contact to ensure everything unfolds exactly as you envisioned.

We’re proud to be part of a wider international network, offering access to Sunseeker Brokerage – the largest collection of pre-owned Sunseekers worldwide – and Sunseeker Charters, connecting you with unforgettable charter experiences. This global reach means we can deliver truly comprehensive support to all members of our Sunseeker Family.

We hope this gives you a sense of what the Sunseeker London Group and Sunseeker Italy world is all about – a world defined by passion, craftsmanship, and adventure. If it’s sparked your curiosity, we’d love to help you explore it further.